For businesses, the key concern is customer loyalty and repeat sales. But how do you nail it? Engage and involve your audience!
The goals
✔ Boosting engagement The company wanted interactive tools to encourage users to get more involved with the brand.
✔ Attracting young audience To reach out to a larger audience, you must mobilize modern communication channels, messaging apps and chatbots in particular.
✔ Making the solution flexible and scalable The market offers multiple bot building services, but they cannot be tailored to your needs and each bot has to be paid for separately.
Solution
We chose the Planfix Enterprise Management System as our go-to platform that pools together all customer communication channels in a single space. It can help you create and manage an unlimited number of bots in any messaging app.
✔ Built a bot for holding quizzes In Planfix, we developed a universal scenario for a Telegram bot that poses questions to users as a follow-up to a certain guided tour. The bot responds to their answers by asking for precisions, giving hints, or providing the right answers if mistakes are made. At the same time, it adds up points and shows the final score in the end.
✔ Set up a flexible control system Using Planfix, company employees can launch new bots in two clicks—they are free to change wording, parameters, and question order, as well as view answer statistics and analyze them on their own. This channel also enables the company to communicate with the user right in the messaging app.
Result
1. Flexible bot maker for messaging apps The universal scenario allows the client to create bots for new tasks free of charge, in any messaging apps, straight from their CRM system.
2. Tool for boosting engagement By answering questions from the bot, users tend to better grasp the content and build a deeper connection with the brand.
3. Repeated sales and feedback channel After users have taken the quiz, they can be contacted in the messaging app via the same channel that can be mobilized to hold polls, study the demand, tell users about marketing campaigns, and send them personalized offers.